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May 29, 2026FURTHER EXPERTISE
How to best support your team through a lot of change
Expert Opinion from Rich Watts published May 21, 2026
For many organisations right now, change is not a single event with a clear beginning and end. It is a constant. A restructure is followed by a new strategy. A new strategy is followed by a change of leadership. A change of leadership is followed by a shift in priorities.
Somewhere in the middle of all of this, a team of people is expected to keep delivering, stay engaged and somehow remain positive about what is coming next.
As a manager and leader, supporting a team through one significant change is demanding. Supporting a team through sustained, overlapping or relentless change is a different challenge altogether It requires a more deliberate and more empathetic approach than most leaders have been prepared for.
This article explores the pressures you might be experiencing, and how to lead successfully through continual changes.


EXPLAINING THE CHALLENGE
Why continuous change is harder to lead than a single change
When change is a one-off event, there is a natural arc. Things are unsettled for a period, and then they settle. People can see the end of the disruption, which makes it easier to tolerate.
When change is constant, that arc disappears. People never quite reach the point of stability that they are working towards. Each time they start to adjust to one change, another arrives. The emotional and cognitive load of continuous adaptation accumulates in ways that are easy for leaders to underestimate, particularly if the leaders themselves have been part of deciding and planning the changes and have had more time to process each one.
The Kübler-Ross change curve is a useful model to use here. The model demonstrates how people move through a predictable emotional journey in response to significant change: from shock and denial through to acceptance and integration.
In a period of constant change, many people never fully reach integration before the next change arrives. They are effectively cycling through the early and middle stages of the curve repeatedly, which is exhausting in a way that steady-state work simply is not. Things never settle.
Discover how to train your team to communicate during change and uncertainty
WATCH OUT FOR...
Signs that your team is struggling with the pace of change
These are the patterns that tend to appear when a team has been through too much change without enough support. If they feel familiar, they are worth addressing directly rather than waiting to see if things improve on their own.
- Energy and engagement are visibly lower than they were. People who were once energised and proactive are going through the motions. The enthusiasm that was there six months ago has quietly drained away and nobody has quite said why.
- Cynicism has crept into conversations about the future. When a new initiative is announced, the response in the room is scepticism rather than curiosity. People have been told things will improve before and found it harder to believe this time. That is not stubbornness, it is accumulated experience. If a specific team member is actively resistant rather than simply fatigued, this article on dealing with resistance to change will provide more support for you.
- People are asking fewer questions. Counterintuitively, silence in the face of change is often a more concerning signal than pushback. When people stop asking questions, it usually means they have stopped expecting useful answers. This represents a significant withdrawal of trust and engagement.
- There is more focus on what is wrong than on what could be better. Teams under sustained change pressure can become oriented towards problems rather than possibilities. Conversations about what is not working multiply. Suggestions about what could work become rarer. This is a sign of change fatigue rather than genuine pessimism, and it responds well to the right kind of leadership.
- People are talking about leaving. Change fatigue is one of the most consistent drivers of unwanted turnover. When talented people have had enough of uncertainty without adequate support, they look for stability elsewhere. The conversations about leaving often happen well before the conversations with HR.
MAKING IT BETTER
How to support your team well when change keeps coming
These are the leadership approaches that make the most consistent difference when a team is navigating sustained or multiple changes at once.
- Acknowledge the accumulation honestly. Name the fact that there has been a lot of change and that you understand it is tiring. This sounds simple, but it is one of the most powerful things a leader can do. People who feel that their experience is seen and acknowledged are considerably more resilient than people who feel that the difficulty of their situation is being minimised or ignored.
- Meet people where they are on the change journey. Different people on the same team will be at very different stages of processing the same change and some will still be catching up on the previous one! Communicating as if everyone is in the same place creates disconnection. Creating space for individual conversations, and being genuinely curious about how each person is experiencing things, allows you to provide the right kind of support for each person.
- Be clear about what is staying the same. During periods of sustained change, the things that are stable and consistent become enormously important to people. Naming them explicitly, for example the values that are not changing, the relationships that are not changing, the ways of working that remain intact, provides genuine psychological anchoring in a way that focusing exclusively on what is new does not.
- Separate what is decided from what is still in progress. One of the most disorienting aspects of continuous change is not knowing what is certain and what is still moving. Being scrupulously clear about which decisions are made and which are still under discussion reduces the anxiety that comes from trying to prepare for every possible outcome simultaneously.
- Create genuine space for people to talk about how they are finding it. Regular one-to-ones during a period of sustained change should explicitly include space for the honest answer to 'how are you actually doing with all of this?'. People need to feel that their experience is welcome in the conversation, not something to be managed away.
- Celebrate progress, not just outcomes. When change is constant, it can feel as though there is always more to do and never quite enough to celebrate. Deliberately recognising the effort people are putting in, and the progress being made even when the destination has not yet been reached, sustains motivation in a way that focusing only on outcomes cannot.
MAKING A CHANGE
How to develop your change communication skills
Supporting a team through sustained change well is a skill that can be learnt and genuinely improved. The leaders who do it best are not the ones who find it easy, they are the ones who understand what their people need at each stage of the journey and communicate with that understanding front of mind.
Further Communications delivers fully tailored in-house training for managers and leadership teams across the UK, helping them communicate through change with clarity, empathy and genuine connection to their teams.
Find out more about our in-house leading through change training.





