Further Webinar:

Getting Communications Right in a Crisis

An insightful and practical discussion, sharing ideas and skills that you can use to protect your organisation's reputation in difficult times.

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What did we cover?

Someone has left a bad review online.
Your company has made the front page of the newspaper for the wrong reasons.
You need to write to your customers to apologise for a major error.

Whether you own the business, lead a team or work on the frontline, a crisis can have an impact of every single person in an organisation, but what can you do to prevent it? This Further Webinar is packed full of practical tips and insight on how to manage communications and protect your organisation’s reputation in challenging times.

We were joined by Miriam, the Further expert in media and crisis communications. Miriam was formerly part of the press team at the National Crime Agency and has handled communications for some of the country’s biggest incidents including London’s multi-agency crisis response to Covid-19, the Grenfell Tower Inquiry and the disappearance of Madeleine McCann.

The experience and expertise that Miriam shared in this webinar will enable you to take practical steps to avoid and address the trickiest of reputation-threatening situations. Even if you are not facing a difficult communication challenge right now, this session is worth listening to - it will ensure that you are ready when the time comes (because at some point, it probably will!)

To access the recording of the full session, please click the button below.

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CONTENT

What did we learn?

In this 45-minute session, we discovered:

What we mean when we say 'reputation-threatening situation'
What the early-warning signs of a reputation-threatening crisis are
What the impact of a reputation-threatening situation is on a business
Whose responsibility it is to manage a reputation-threatening situation
And most importantly... How do we manage a reputation-threatening situation using great communication?
Plus Miriam answered questions from the audience with straight-forward and practical advice.

It was an inspiring session packed full of useful tools, new ideas and confidence boosting advice designed to help us turn a crisis into an opportunity.

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EXPERT

Miriam

Miriam is a hugely experienced crisis and media communications expert.

For many years she was part of the press team at the National Crime Agency and has handled communications for some of the country’s biggest incidents including London’s multi-agency crisis response to Covid-19, the Grenfell Tower Inquiry and the disappearance of Madeleine McCann.

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EXPERT IDEAS

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For each webinar we invite a Further expert to discuss their area of communication skills and share useful practical tips that you can use straightaway.