
How to Know If Communication Skills Training Will Work for Your Team
August 11, 2025
Chris
September 19, 202512.30PM, WEDNESDAY 17th SEPTEMBER 2025
Ethnorelativism:
Transforming Team Communication
A short, sharp and focused webinar sharing insight and skills that you can use to turn your team into supercommunicators.
What did we cover?
We discovered why some teams just click, they gel, communication is easy and they get things done.
Their secret is their ethnorelative approach.
Don’t worry, despite the scientific-sounding name, ethnorelativism isn’t full of complicated scientific equations! We learned that this simple concept gives you the keys to unlock your team's full potential as highly effective super communicators.
Martha shared lots of practical tips on how to move from an ethnocentric to an ethnorelative approach within your team's communication.
If you’re experiencing a communication challenge right now, this webinar recording is well-worth a watch!
You can access webinar recording (and some handy key takeaway tools too!) using the form below.
CONTENT
What did we learn?
In this 45-minute session, we learned how to:
- Strengthen our team’s results by recognising when and how to communicate most effectively
- Handle common communication challenges within today’s workplace, from hybrid working to cultural differences
- Explore our own communication biases that may be impacting our team’s communication
- Shift from an “ethnocentric” mindset to a more open, ethnorelative approach (the key to becoming a true “supercommunicator”!)
- Put new techniques into practice straight away, both as an individual and as part of your team.
- Plus Martha answered audience questions with straight-forward and practical answers.
It was an inspiring session packed full of useful tools, new ideas and confidence boosting advice designed to help our teams communicate in a way that really works.

WATCH IT AGAIN
Watch the recording of the Team Communications Webinar
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We look forward to seeing you at a future Further webinar!
EXPERT
Martha
Martha is the Further expert in communication skills for high performing teams. She has worked with, and within, organisations globally supporting and inspiring their teams to develop positive communication skills and achieve outstanding results.
- Expert understanding of multicultural teams, Martha has lived and worked in eight countries
- Nine years’ experience creating and delivering client-specific training days and workshops
- Delivered training programs for clients including Tata Steel, BAT and The Shakespeare Birthplace Trust
- Experience empowering teams in many different settings from hospitality to aerospace engineering.

EXPERT IDEAS
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