Signs Your Team Needs Communication Training
June 4, 2026FURTHER EXPERTISE
In-House vs Open Training Courses: Which is Right for Your Organisation?
Expert Opinion from Rich Watts published June 4, 2026
If you've decided that your team needs communication skills training, well done. That's the hard part. The next question is usually a practical one: do you send people on an open course, or do you bring training in-house?
Both options have genuine merit, and the right answer depends on your organisation, your goals and where you are right now. What follows is an honest look at both, so you can make the decision with confidence rather than just going with whatever lands in your inbox first.
DEFINITION...
What are open training courses?
Open courses are scheduled programmes that individuals attend alongside people from other organisations. They're delivered by a training provider at a fixed time, in a fixed location (or online), and your people book on as delegates.
They work well in specific circumstances. If you have one or two individuals who need development in a particular area and you need something relatively quickly, an open course can be a good solution. They also offer something that in-house training doesn't, which is the chance to learn alongside and exchange ideas with people from completely different industries and backgrounds. For some people, that outside perspective is genuinely valuable.
The limitations tend to show up when you're thinking about the team rather than the individual. Open courses are designed to work for a broad audience, which means the content, the examples and the scenarios are necessarily generic. Your team's specific challenges, the dynamics of your organisation, the particular situations your people face on a Tuesday morning none of that is in the room. Your people will have to work harder to apply the learnings to their own roles, and they might not get it right.
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What is in-house training?
In-house training brings the programme to you. A trainer or team of trainers works with your people, in your environment, on the specific communication challenges your organisation actually faces.
The best in-house training doesn't just repurpose an off-the-shelf programme with your logo dropped onto the slides (yes, that does happen, and no, it isn't really in-house training). It starts with a proper discovery process, understanding your team, your culture, your goals and the real-world situations your people need to navigate. The training is then built around that, which means every scenario, every exercise and every conversation in the room is directly relevant to the people in it.
This is why in-house training tends to produce more lasting change. When people recognise their own working lives in the training, they engage differently and apply the learnings more effectively. And when the whole team goes through a shared learning experience together, it creates a common language and a common set of tools that they can use with each other long after the training day is done.
What about cost?
Open courses can look cheaper on a per-head basis, and for one or two people they often are. But the calculation changes quickly when you're thinking about a team. Once you're sending five, ten or fifteen people on separate open courses, the cost adds up fast and you lose the consistency that comes from everyone learning the same things at the same time in the same way. Often, just the train fare for a group of people to attend an open session can exceed the cost of running something in-house.
In-house training has a fixed cost that doesn't grow with the number of participants, which means the cost per head drops significantly as the group size increases. For most organisations training a team of eight or more, in-house is typically the more cost-effective option.
The culture question
This is the factor that rarely appears in the brochure comparison but often turns out to matter most. Open courses develop individuals. In-house training develops teams.
If your goal is to shift the way your organisation communicates, to build something that goes beyond a handful of people having a slightly better skill set, then in-house training is the only option that can actually do that. Culture is built collectively, and training that brings people together around shared principles, shared language and shared practice is one of the most effective ways to build it deliberately.
Many of the organisations that come to Further are at exactly this point. They've tried sending people on courses. Those people have come back with good intentions and a folder of notes. Two months later, not much has changed, because the people around them didn't go through the same experience and the organisation as a whole hasn't shifted. In-house training solves that problem.
So when does an open course make sense?
To be fair to both options: open courses are a perfectly sensible choice when you have one or two individuals who need specific development, when speed matters more than customisation, or when the individual would genuinely benefit from mixing with people outside the organisation. They're also a reasonable option for very senior individuals who want a high-quality experience in a particular speciality and aren't looking for something team-based.
For most teams, most of the time, and particularly when the goal is lasting, organisation-wide change in how people communicate, in-house training is the better investment.
How Further approaches in-house training
At Further, every programme starts with a genuine discovery process. We take time to understand your organisation, your people and the specific communication challenges you're trying to address. We then design training that is built around that understanding, not adapted from something generic.
Our training is delivered by subject matter experts who genuinely know their area, not generalist facilitators working from a script. Plus, the training itself is just the beginning. We support your team with coaching, follow-up resources and materials to help the learning stick and develop over time, because a single training day, however good, is rarely enough on its own.
Whether you're thinking about a focused workshop on a specific area such as difficult conversations or presentation skills, or you want to develop a broader communication skills programme for your organisation, we'd love to have a conversation about what in-house training could look like for your team.
Get in touch to tell us about your organisation.
